Category: Marketing
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AI-Powered Product Development | Automotive Industry | B2B2C Marketplace & Workshop Management System
Project Details: Client: E-commerce | Automotive industry | Auto parts | B2B2C | Marketplace Cooperation: Since 2022 | 3rd joint tech product development process within the capital group. Time: 4 months of cooperation / 4 weekly sprints / 22 days in total. Goal: A “Last-chance” strategy for a complex tech product with a 10-year history that had never reached…
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AI-Powered Customer Research | Case Study | Automotive Industry
In this video, the CIRCmodel.com CLO & founder – Beata Mosór shares a compelling case study on how to better understand your target group using AI-driven customer research. She dives into her process of using Google AI Studio and Gemini Advanced to accelerate research, especially beneficial for consulting and research agencies, as well as companies…
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AI in Marketing: Beyond Content Chaos to Strategic Value
The rise of artificial intelligence (AI) is rapidly reshaping various industries, and marketing is no exception. But is AI truly helping marketers deliver more value, or are we simply drowning in a flood of AI-generated content? That’s the central question explored in the second part of Pragmatic Coder’s interview with Beata Mosór – our CLO &…
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Redefining Business Strategy in the Age of AI
The world is changing. It’s faster, more complex, more ambiguous and the models that served us well in the past are no longer enough. The rise of artificial intelligence is not just a technological shift, it’s a fundamental change to how we need to think about and execute business strategy. If we’re not careful, we…
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AI in Marketing | Will the advertising market disappear?
Our CLO – Beata Mosór, was interviewed by Bartosz Ziółko on AI in marketing topic. The interview discusses the potential impact of AI on the advertising market, specifically questioning whether it will disappear. Beata Mosór, a marketing professional with experience in AI and technology, argues that AI will not eliminate the advertising market but will…